Research based on talent development in Dunkin’ Donuts franchises

Research report

Recruiting, Retaining, and Promoting Millennials

Time to upskill the Millennials

Operating a quick service coffee business can be a challenging proposition. A fluid economy and changing customer preferences can impact the day-to-day work at an establishment such as a Dunkin’ Donuts restaurant.

So much so, in fact, that Dunkin’ Donuts has partnered with College for America at Southern New Hampshire University (CfA) to explore these challenges and their impact on the workforce. CfA is a nonprofit, accredited college dedicated to expand access and improve the quality of higher education through low-cost, competency-based college degrees that are applicable in the workplace. 

To learn about the challenges, CfA analyzed generalized job descriptions for positions at Dunkin’ Donuts restaurants, researched industry trends, and conducted focus groups among Dunkin’ Donuts franchisees and their managers. This report provides some context to operating a Dunkin’ Donuts restaurant, hones in on the needed skills of good career staffers, describes the workforce development challenges owners and operators face, and identifies recommended actions franchisees and their managers may take to address those challenges.

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